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Having only just posted a blog about GIVe, into my inbox popped a review of the first store by one of our very own FSP consultants. Read on.....
I visited GIVe on Regent Street this morning to take a look at George Davies' latest brand. Initial impression? Underwhelmed!
The range looks very disjointed with only 1 or 2 of each item on a rail. This lack of depth somehow lessens the impact of individual styles. Closer inspection reveals that the shop is merchandised by size within individual story groups and sizes are 1,2 etc in Roman numerals with signage to relate them to traditional 8 10 etc. So if it’s not on your size rail they don't have it - plus and minus for this (saves frustration of not in your size but surely restricts overall choice?).
The staff were strangely muted beyond hello and size explanation - surely there should be lots to talk about with this new retailer?
The clothes are OK but with no real sense of the much trumpeted affordable luxury and quite a few signs of the per una effect - appliqué on the skirt hems, belts included - that feeling that once the garment was finished someone said "I think it just needs something else".
Overall the look is pretty safe, with very little that stood out. Possibly the headline pieces have been snapped up or are lost within the wider range. Included in the things I noticed most were:
- some fine merino knits (á la Jigsaw and at similar price)
- lots of tailored trousers (instore alterations - a strong plus)
- a couple of black lightweight suits (not great fabric)
- some heavier knitwear across 3 colour palletes
- some interesting accessories.
Perhaps my expectation was set too high but there was nothing very different given by GIVe
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