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With many supermarkets moving to position themselves as lifestyle brands, an important question has to be asked…can you do all of your Christmas shopping in one store? Not a department store; a supermarket. Case study here - because Britain is covered with them – Tesco.
Lets see. The average Christmas check list goes as follows: food/drink, presents, travel, party dress, cards/gift wraps.
Food
Turkey, stuffing, vegetables, gravy, xmas pud, nibbles and alcohol. We know that you can get all of that at Tesco, so that’s one tick.
Presents
Kids, mum, dad, gran, granddad, brothers, sisters and friends (for the sake of…being able to do the post…I’ve been incredibly stereotypical in the gifts I’ve chosen for some of my fictitious family…)
For the kids, Tesco Direct provide action figures, dolls, gadgets, games, music and gift experiences. Check. (Tesco Direct DOES count, as there are TD kiosks within some Tesco supermarkets now)
For dads, there are things like cheeseboards, power tools, cigars, clothing – the trusty socks – and beers of the world. They’ll probably do for Granddad too, but if not, there are 11 paperback Alan Titchmarsh titles currently in the online book store to keep even the greenest of fingers happy (since my granddad had several allotments, I now assume everyone’s granddads have the same!)
Mum and gran…tonnes of perfumes/toiletry gift sets, makeup, books, clothes, kitchen appliances and homewares for the ladies (told you it was going to be stereotypical).
Brothers and sisters – see above, really, and include the top 20 chart CD, book and DVD offering, available in most Tesco Supermarkets.
For your friends, the sky is the limit. Literally. If you’ve surrounded yourself with people who like to throw themselves out of planes, a gift experience might be perfect; if you and your buddies like to hang out in McDonalds’ car park shining your bonnets, a range of car accessories will help you out; and if you just like to get drunk and/or play Scrabble, well Tesco’s got your back there too….
The experiment is looking good so far…what else is on the list?
Travel
Petrol, diesel, insurance – travel and car - walking, biking – check. Unfortunately, I’m not aware that you can buy train/plane tickets from Tesco yet, but give them time!
Party dress
Yes yes yes
Cards/gift wrap
Certainly
And pretty much anything else you can think of, including the kitchen sink, is attainable from Tesco this year. I can’t decide if it’s great, or absolutely terrifying, but it is indeed possible to do your shopping in a single store this Christmas. What are you waiting for?
Readers; how many stores do you hit at Christmas? Online, high street, indies…what’s your poison? And how long do you spend doing the dreaded ‘Christmas shopping’?
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