SnapShop Retailer Directory Search

You are here: Home | Blog | Mum Says Its Just Magical!

SnapShop Blog

Mum Says Its Just Magical!

 

Posted At: 17 December 2008 15:40 PM
Related Categories: Retailers

 

Unfortunately, getting a ‘research day trip’ to Hamleys signed off was too difficult, so I’ve had to rely on my spectacular imagination and some hardcore internet research for this blog. Even with all my resources, it’s quite hard to write about a place to which you’ve never been, so I’m just going to imagine Hamleys is that big store (FAO Schwarz apparently) that Tom Hanks goes to in the film ‘Big’. Here goes…

For a store that was established over 200 years ago, has carted deliveries around – literally – by horse, suffered fires and closures along the way, and been bombed no less than 5 times, Hamleys isn’t doing bad, is it?

Hamleys founder, William Hamley, was born in Bodmin, Cornwall, and opened the first incarnation of Hamleys - Noah's Ark – in 1760, just before the industrial revolution of 1780. Before the IR, many people made their living within agriculture, craftsmanship or from manual labour, and I’m guessing that merchants like William Hamley were more likely middle class than working. Even within the middle classes, I can’t imagine there were many men around in the 18th Century who were toy shop owners, especially not in Cornwall, so it was only natural that Hamley would move his operation to London, which remains the home of the brand to this day.

Its not just one store though. Oh no….aside from the flagship on Regent Street, there are stores in 4 of the 5 terminals at Heathrow Airport, at Stanstead and Manchester Airports and at St Pancras International; concessions within House of Fraser stores in Glasgow, Belfast, Birmingham, Manchester and London; an outlet store in Swindon; a 3-storey site in Jordan and a 32,000 sq ft shop in Dubai! Sometimes, it seems, it pays to follow your dreams…

And that’s exactly the point of Hamleys, I think. It’s a dreamland, for kids and grownups alike. People like to play; on their own, together, in massive groups and across seas through the Internet, so why wouldn’t everyone love a store dedicated to messing around and enjoying yourself?

If you ever get to go to Hamleys – and everybody should (myself included) – then this is what you can expect across 7 floors of amazingness:

- Basement: geek games, like Lego, trading gards and computer game stuff courtesy of Game.
- Ground floor: stuffed and soft toys
- 1st Floor: board games, science stuff and a sweet shop
- 2nd Floor: Young childrens toys (preschool)
- 3rd Floor: Girly things…dolls, arts & crafts, dress up..pink stuff
- 4th Floor: Crafty-type things; model kits, remote controlled things and scalextric
- 5th Floor: and if you manage to get them this far…boys toys! Action figures, cars and things, and importantly, the café!


Personally, I think a Harry Potter floor would be a worthy addition (I suppose it could share with other films, if it had to) but other than that, it all seems spiffing.

 

Keep the dream alive, do some of your Christmas shopping with Hamleys this year. The world would be no good if all stores were sensible…

Comments Comments (0) Twitter Twitter


Comments...

There are no comments for this entry.



Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

 
Name *
Email Address *  
Website
Comments *
 
 
 
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.

Subscribe

Enter your email address below
to receive SnapShop blogs
straight to your inbox.
 

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×