We are beginning to witness some creative marketing strategies by retailers. Following on from Bare Shoppers discussed in And Finally last month, we now hear that Sainsbury’s has launched a daring campaign for its TU beachwear. Models showed commuters the new bikini collection today on London’s Westminster Bridge.
News was unveiled soon after it was revealed in new data from Kantar Worldpanel Fashion that TU is currently seventh largest by volume, behind Marks & Spencer, Primark, Asda, Tesco, Next and Matalan. It has a 3.3% share of clothing, footwear and accessories and is gunning to become one of top five clothing retailer.
Swimwear and kaftans are forecast to be big sellers for Sainsbury's, with the retailer already seeing over 100% sales uplift in the category, which has expanded this year to offer hundreds of styles at prices starting from just £5.00. The new multi-million pound womenswear campaign premieres on TV today.
With all these outstanding performances we are sure to face great difficulty in selecting winner of our FSP Marketer of Year Award.