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Forget about the price tag


Posted At: 01 July 2011 12:27 PM
Related Categories: Retailers


The best thing since sliced bread seems to be, ummm, unsliced bread! Luke Johnson – finger in many entrepreneurial pies – has recognised this and is throwing his money behind Gail’s Artisan Bakery. With bread made from only the requisite ingredients: flour, water, salt and yeast, Gail Stephens hit on a formula that London chefs were crying out for – one which her ancestors could have told her was the only way! – and has now developed into a bakery and café concept with good expansion plans.

SnapShop Blog - Poundbakery - New Retailer

After years of the white, sliced, plastic wrapped loaf – courtesy of the Chorleywood baking process - Gail’s type of bread may be an acquired taste, but there are many keen to acquire that taste. Except, maybe, clients shopping at the other end of the scale, where the price tag is important.

SnapShop Blog - Poundbakery

SnapShop has today added Poundbakery. We all know the Pound shops work – there are 30+ retailers recorded on the FSP database whose names begin with Pound! Applying it to baking, with plans to take on Greggs, is almost a no-brainer. After all, except at Gail’s you can generally buy bread for £1. Poundbakery, like the supermarkets, even boasts of baking from scratch, but then the Chorleywood process introduced speed, enabling a loaf to be made from scratch in as little as 113 minutes! At Gail’s some loaves are left for 72 hours to rise – an appreciable difference, recognised in the quality, taste and price.

When it comes to bread, what’s your bag? Perhaps read this first, then decide: Chorleywood Baking Process

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