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In a recent poll of the nation’s favourite retailer, who came top?
Not, as you might have thought, and as was the case last year, John Lewis (bronze medal this year).
Our favourite, according to the Verdict poll, is Ikea. Not that surprising really when you realise that, despite the do-it-yourself aspect to Ikea purchases (in store, as well as once you’re home), their 9,500 products offer style at a reasonable cost, whilst, for the environmentally conscious, the company has sustainability at its heart.
So, having got over the fact that John Lewis has been toppled by Ikea, prepare for a double whammy. Second to Ikea and ahead of John Lewis is….. Bonmarché
Curious.
Bonmarché, on its website, defines its own limited market “Bonmarché is the UK's largest value retailer selling affordable quality womenswear in a wide range of sizes (12-24) to women over 45 years”
Of course, these days, having been bought out of administration by the omnipresent private equity company Sun European, it’s no longer quite so large. But just what was the demographic of the 6,000 shoppers in the Verdict survey to produce such a result?
The annual poll of 6,000 consumers looks at the retailers (online, as well as in-store) who provide what the customer wants, as well as service, quality, a wide range and good value. There may be many more retailers around, with a much greater reach, but they’re obviously not keeping their customers quite as satisfied as Bonmarché. Either that or the surveyed 6,000 are mostly more mature, curvier and thrifty women!
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