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 07/01/2011bbc news - Starbucks drops its name and the word coffee from logo  

Starbucks to change logo and expand products offered

 This week Starbucks unveiled a new logo which it says indicates its intention to move beyond its core product of coffee.
The new logo no longer has the words "Starbucks" and "coffee", leaving just the firm's white on green image of a twin-tailed siren.
Starbucks said that in the future "it's possible we'll have other products with our name on it and no coffee in it".
Starbucks is already moving ahead with plans to extend its product range, and now also sells ice-cream.
It is also considering selling beer and wine at some US outlets.
Starbucks has turned around its fortunes since 2008, when over-expansion resulted in falling sales.
Its profits for the first three-quarters of 2010 were more than double those in 2009.
This is the first time that Starbucks has changed its logo since 1992.
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