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| | | | 24/01/2018 | Retail Gazette, Elias Jahshan - Next pens deal with Rockar to use excess store space as car showroom | | | | | Next inks deal with Rockar | | | | | Retail Gazette reports that Next has penned a deal with motoring retailer Rockar that would soon give people the change to shop for clothes and a new car within the same store.
The new retail partnership would see the fashion retailer transform excess space within its stores into a Rockar-style, digital-experience car dealership stores.
The first Rockar/Next collaboration is slated to open this spring within Next’s store at Arndale Shopping Centre, Manchester, although the specific car brand it would showcase has not yet been specified.
A planning application for the Arndale shop has been submitted to Manchester City Council for approval.
Dixon reportedly has plans to open a total of eight stores in prime shopping centres, across up to six franchises.
Shortly after, Rockar opened its digital Jaguar Land Rover showroom in Westfield Stratford.
With Next possessing more than 500 stores around the UK, Rockar said the new partnership meant there were exciting possibilities for for both brands.
Rockar also received £5m of investment from private equity firms Maven Capital Partners and NVM Private Equity in 2016, which will be used to expand its digital store and online retail model with other car brands. |
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