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	25/06/2018	Retail Gazette, Ben Stevens - Next to launch wedding dress concession in its Manchester store

	Next reveals new wedding dress concession in Manchester

	Retail Gazette reports that Next is set to launch a wedding dress concession in its Manchester flagship store in a bid to break into the booming affordable bridal wear market. Next has partnered with Wed2b to launch the 3700sq ft concession on the third floor of its Arndale branch. Wed2b, which trades from 33 stores across the country, prices all its wedding dresses under £699 and sells a range of items including bridesmaids’ dresses, bridal accessories and wedding gowns. Should the trial concession be successful, the retailer will look to expand it across more of its store network.

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Next reveals new wedding dress concession in Manchester