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| | 03/09/2012 | Retail Week, Alex Lawson - Waitrose boss eyes rapid online expansion | | | Waitrose focused on growth | | | Retail Week reports Mark Price has said Waitrose will up its store count to 600 as well as rapidly expand its online sales.
The managing director said it aims to double the proportion of sales made online to 6% in the next eight years and has long-term desires to take online sales to 20%.
Price reported that Waitrose also aims to increase market share to 10%, up from the 4.5% of the grocery market it already holds, according to Kantar Worldpanel, The Telegraph reported.
Waitrose, which is due to report on its first-half performance next week, will achieve annual sales of £6bn this year, Price reported.
He believes sales to accelerate in the second half, fuelled by new products after a 7% uplift recorded in the first six months of this financial year.
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