Back in March of last year, we pondered the idea of Liam Gallagher joining the long list of celebrities believing that the susceptible public would buy things just through association. OK, we’re converted. Seems he’s making a success of it and having to pop up a shop to cope with demand. Having scrolled through the comments on the Pretty Green site, seems that the inarticulate are defo gonna try and get down (sic). Shame you can’t respond to their enquiries as to whether you’re actually going to be there Mr Gallagher, or whether your temporary shop really will be gone again soon? I actually doubt that myself. Association sells, and there’s nothing like a perceived end to focus one’s mind. And then there’s the good old band-wagon – how many new openings at the moment are not pop-up?
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