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Sales Trend Analysis and Reporting (STAR)

STAR is built on the back of FSP’s market leading retailer database and provides clients with the performance information needed to manage retailers proactively, enabling them to become sector leaders in tenant relationship and sales reporting.

 

STAR Infographic

What is STAR?

FSP, has launched a new Sales Trend Analysis and Reporting (STAR) platform:

  • enables the capture of retailer sales data, changing the way shopping centres understand and engage with retailers.

  • provide clients with the performance information needed to manage retailers proactively, enabling them to become sector leaders in tenant relationship and sales reporting.

Jo Hewson, Director at FSP adds, “FSP is always exploring new ways to add value to the way our clients work. Platforms like STAR add that additional layer of analysis to portfolio management and has been designed to simplify and streamline the reporting process. By measuring data in this way, clients can truly benchmark retailer performance and have that total view across their portfolios. It’s a way of encouraging best practice in terms of retailer performance and we’re excited to be offering this user-friendly version to the market.”

Who is it for?

Having worked with our clients over the years to understand this area of performance, FSP identified a lack of consistency around the way this data was being captured. At the same time, we were seeing a growing requirement from clients to manage their tenants more proactively. Responding to this need, FSP has developed a cloud-based Sales Trend Analysis and Reporting platform - STAR for shopping centre managers and landlords which helps them in:

  • Understanding tenants’ performance.

  • Producing timely and reliable data.

Portfolio managers can gain an overview of retailer performance, providing additional analysis and insights through centre reports giving them the information to adapt their model and help increase the return on their investment. Ultimately, our intention is to encourage best practice in terms of retailer engagement.

Testimonials?

Our new platform has been well-received by the market, with STAR already implemented in a number of sites across the UK. Redefine International, the UK based real estate investment company launched STAR with its portfolio of 6 UK shopping centre locations. 

Nick Gregory, Senior Asset Manager at Redefine comments, “STAR has provided us with an in-depth understanding of our retailers’ performance as individuals and as part of a specific category. This, in turn, allows us to manage risk more efficiently and undertake retailer engineering programmes where necessary. STAR’s improved accuracy also gives our management team the data and confidence to facilitate challenging development and investment decisions. It goes right back to our business strategy; we can benchmark our retailer and operators in the context of individual store performance, against other categories and the centre as a whole. Ultimately this helps them drive their businesses forward and maximise opportunities.”

Features

Delivered via a bespoke web interface, STAR data can be recorded, monitored and reported at retailer, merchandise category, centre and portfolio level. The user-friendly system offers secure, easy access to real-time, centrally hosted data, encouraging centres to capture their information in a time effective, consistent way. Portfolio managers can then gain visibility of retailer performance, providing additional analysis and insights through centre reports.

STAR by FSP

STAR is built on the back of FSP’s market leading retailer database and provides clients with the performance information needed to manage retailers proactively, enabling them to become sector leaders in tenant relationship and sales reporting.

Need more? Download STAR handout 

For more information about STAR please contact FSP on fspretail@fspretail.com

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