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	28/10/2011	Retail Week, Gemma Goldfingle - Debenhams launches online-only lines to drive multichannel plan

	Debenhams launches online-only product categories

	According to news in Retail Week, Debenhams is to launch online-only product categories as part of new chief executive Michael Sharp's strategy to transform it into a "leading international, multichannel retailer". Sharp said the retailer will start selling lighting and mobile phones among other categories as it seeks to widen its online offer. It also launched clothing brand Lands End solely online. As part of its multichannel strategy, Debenhams also launched a catalogue for its home offer this week encouraging customers to buy online. To reflect the website's increased popularity, the retailer will open smaller-sized UK stores.

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Debenhams launches online-only product categories