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| | | | 29/11/2011 | Retail Gazette, Gemma Taylor - Diversity at Debenhams continues | | | | | Launch of lingerie campaign | | | | | Debenhams has today unveiled its latest lingerie campaign, featuring a 58-year-old model.
Continuing its focus on representing diversity, the retailer has released shots of Jilly Johnson to be used in the Reger by Janet Reger Christmas campaign, aimed at highlighting the fact that women of all ages can look good in lingerie.
Over 30 years ago, Johnson was the first ever model cast by the Janet Reger label and her latest campaign is part of the retailer’s commitment to pioneering diversity on the high street.
"I have known Jilly since I was a little girl when I admired her as one of the models for the Janet Reger label," said Aliza Reger, the daughter of Janet Reger, who now runs the business.
Michelle Dowdall, spokesperson for Debenhams, explained that using models that customers can relate to has received a hugely positive reaction.
"We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography," she added.
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