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| | | | 27/01/2012 | Retail Week, Gemma Goldfingle & Joanna Perry - Debenhams digital boss exits for Gucci | | | | | Debenhams digital boss exits | | | | | Debenhams’ digital head Harriet Williams has left the retailer to lead Gucci’s global ecommerce charge.
Williams, who was head of digital development at Debenhams, takes the role of ecommerce director at the designer brand and will be based at its Florence headquarters.
She exited Debenhams last week and her starting date at Gucci is not know.
She played a central role in the launch of Debenhams’ iPhone app and its mobile-optimised website, which was developed entirely in-house.
Debenhams has championed new technology under Williams’ direction, with the use of Aurasma augmented reality, which brings its print ads to life when scanned by a smartphone or tablet.
It also introduced virtual pop-up stores at some of the UK’s most famous landmarks including Trafalgar Square in October last year. Shoppers with iPhones or iPads could see and buy Debenhams’s top party dresses on their screens when they were in certain locations.
Cambridge graduate Williams spent five years at Debenhams, where she began as commercial insight manager. Prior to that she worked as a consultant at Marakon where she helped US upmarket department store Nordstrom develop its five-year business plan.
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