| View more details on this retailer : Debenhams |
| | | | 30/01/2012 | Telegraph, Harry Wallop - Debenhams signs deal to sell Nautica clothing brand | | | | | Debenhams signs deal to sell Nautica | | | | | Nautica is to re-enter the British market, after Debenhams signed a deal with the company.
The department store has signed an exclusivity deal with the brand, which specialises in the upmarket "sailing look".
The Nautica brand will go on sale at the start of March, as Debenhams attempts to further its market share gain, in competition with Marks & Spencer, which has recently revamped its Blue Harbour brand.
Nautica was a popular upmarket brand in Britain in the 1990s, but it left the UK in 2003.
The clothes range in price from £20 up to £150 for jackets.
Adam Creasey, Menswear Trading Director at Debenhams, said: "Nautica brings to the UK an active and adventurous lifestyle brand which combines style with practicality.
"Fresh from the menswear catwalk at New York Fashion Week but with British high street prices, Nautica expands Debenhams' casual offering at a very timely moment for our customers...
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