| View more details on this retailer : ALDO |
Close Window |
| | | | 01/03/2012 | Retail Week, Gemma Goldfingle - New fascia for Aldo and tie-up with Debs | | | | | New fascia for Aldo and tie-up with Debs | | | | | According to news in Retail Week, Aldo is bringing its Call it Spring fascia to the UK with a store on Oxford Street after it debuts with a concession in Debenhams.
Aldo will convert its existing discount store on the premier shopping street to the Call it Spring fascia in August.
Call it Spring, which has 200 stores in 13 countries, is targeted at 15- to 25-year-olds, with prices between £12 and £50.
The 5,000 sq ft Debenhams Call it Spring concession, which will launch mid-March in 20 shops and online, is part of a wider strategy by the department store group to take a greater slice of the £2.6bn footwear market and it will devote more space to the category throughout the year.
Debenhams believes that footwear offers growth potential as customers seek thrifty ways to revamp old outfits.
Debenhams accessories divisional trading director Susie Calvert said: "It’s a key growth market for us. It’s a good area to focus on as people can brighten up and update their look without buying a new outfit."
|
|
|