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View more details on this retailer : Debenhams

	16/03/2012	Retail Week - Retail Week Awards 2012: The Brandbank Multichannel Retailer of the Year

	The Brandbank Multichannel Retailer of the Year

	Effective multichannel operations are at the heart of retail success today, and Debenhams impressed the judges with a range of initiatives. The department store group now offers mobile enhanced, fully transactional sites across iPhone, Android and Nokia handsets as well as apps that feature a barcode scanner enabling customers to scan items in store and obtain product information and customer reviews. QR codes have also been deployed in advertising campaigns that enables consumers to instantly 'shop the ad'. New generation kiosks are also being installed in stores to enable customers to browse and order items online if they're not available in store. The retailer has also established new online only brands and product categories to encourage shopping across all platforms.

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The Brandbank Multichannel Retailer of the Year