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 12/06/2012Retail Week, Tiffany Holland - Debenhams rolls out free wifi in-store  
 
 

Free wi-fi in-store

 
 Debenhams will launch free wifi across its 167-store chain, which will see it offer the largest internet coverage of any department store group in the UK, reported Retail Week today.
Debenhams expects the aligning of online and bricks and clicks to have a 'dramatic effect' on the way customers purchase goods in store.
The service will enable customers to connect to the internet using smartphone and tablets in store, allowing them access to special deals and information about Debenhams and its products.
Customers will be able to check stock for sizes and availability if the product is not on the shop floor by scanning the barcode of an item. Shoppers can also share feedback on products, view store layouts to find products easily and quickly and arrange for bulky goods to be delivered direct to home.
 
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