| View more details on this retailer : Debenhams |
| | | | 05/07/2012 | Drapers, Gemma Goldfingle - Debenhams to launch next day delivery | | | | | 2013 brings Debenhams next day delivery | | | | | Drapers reports Debenhams will launch next day delivery in 2013 to help drive online sales.
The fastest it can deliver is currently four working days, while rivals John Lewis and House of Fraser already offer next day delivery.
Michael Sharp, Debenhams chief executive said the initiative would help move it closer to achieving its target of £500m online sales in the next three years.
He said: "Customers buy if they have more ways to ship and we can get it to them quicker. We’re trying to offer more flexibility in terms of delivery windows and will have next day delivery by next spring."
The retailer’s online sales, which now account for 9% of its overall sales, jumped 34.9% over the 16 weeks to June 23.
Debenhams has been improving its fulfilment over the past few years to further push its online operation. It launched ‘Endless Aisle’ earlier this year which makes stock in-store available for online shoppers. The move is aimed not only to increase takings but to slash markdowns.
The department store posted strong overall sales growth in the 16 week period. Like-for-likes, excluding VAT, jumped 3.1% driven by handbag and accessories and beauty.
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