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| | | | 09/07/2012 | Retail Week, Jamie Dunkley - Debenhams steps up growth plan with German website | | | | | First foreign language website | | | | | Debenhams has stepped up its international growth plans by launching its first foreign language website in Germany.
The company said it also planned to expand its overseas delivery service to another 34 countries across the world, including Brazil, Chile and South Africa, taking the overall figure to 41. Debenhams expects to expand this to 67 countries this summer.
The new German site - http://www.debenhams.de - is launched at a time when British companies are struggling to export to the continent as the eurozone debt crisis hits demand. The website is entirely in German and transacts in euros.
Debenham’s international expansion will provide customers across the world with greater access to clothes by designers including Matthew Williamson, Jasper Conran, Julien Macdonald and Henry Holland.
Simon Forster, online director at Debenhams, said: "Our mix of famous British designers and heritage products is expected to attract thousands of new customers to Debenhams.de.
"With the second largest e-commerce market in Europe after the UK, Germany has consistently been one of our top performing countries online and now German shoppers will benefit from their own bespoke website."
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