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	26/02/2013	Drapers, Catherine Neilan - Debenhams aims to replicate 'red coat' success with new ad campaign

	Debenhams to launch next major TV campaign

	Drapers reports that Debenhams is to launch its next major TV campaign on February 27, featuring designers Ben de Lisi and Jasper Conran. The advert shows both designers in their studio putting finishing touches to a garment. The shot then turns into a woman wearing the item out. Actress Billie Piper will do the voice over. The new advert follows the department store’s Christmas campaign, which led to the featured Jonathan Saunders red coat becoming Debenham’s fastest-selling coat ever, with a 400% uplift in the first week, selling out online.

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Debenhams to launch next major TV campaign