| View more details on this retailer : Debenhams |
| | | | 08/04/2013 | Drapers, Catherine Neilan - Debenhams launches diversity campaign | | | | | Debenhams launches new ad campaign | | | | | Drapers reports that Debenhams is launching a new advertising campaign using models of diverse background, including a paralympian and an amputee.
Others being featured in the high summer campaign include three models over the age of 40, a size 18 swimwear model, one model who is just over five foot tall and one who is six foot four.
Debenhams worked with inclusivity campaigner and fashion industry commentator Caryn Franklin MBE for the campaign, in which the retailer aims to "further challenge perceived norms of the fashion industry showing that a broader range of body and beauty ideals is a good thing".
As a result of its work, Debenhams now sits on the government’s Body Confidence Advisory Committee. |
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