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| | | | 20/05/2013 | Retail Gazette, Gemma Taylor - Debenhams signs code for fair treatment of models | | | | | Debenhams becomes first high street retailer to sign up to model Equity code | | | | | Retail Gazette reports that Debenhams has become the first high street retailer to sign up to the Equity code for the fair treatment of models used in its advertising.
Following in the footsteps of fashion magazine Vogue, Debenhams has signed the 10 point code outlined by creative practitioners’ trade union Equity which will see signatories assure fair working conditions and treatment to its models, including pre-agreed maximum length of working hours, providing private changing areas and prompt payment in accordance with agreed payment terms.
Dunja Knezevic, a working model and current Chair of Equity’s Models Committee, welcomed Debenhams’ involvement and said that it is hoped thatt he code will become an accepted starting point for models within the industry. |
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