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	13/06/2013	Retail Week, Caroline Parry - Debenhams scraps airbrushing in ads to 'help customers feel more confident'

	Debenhams abandons air brushing in latest lingerie ads

	Retail Week reports that Debenhams claims to have abandoned airbrushing in its latest lingerie campaign, saying its designers will no longer use digital techniques such as arm slimming, thinning legs, whitening eyes and teeth and enhancing the cleavage. Debenhams said the move comes in reaction to the amount of research that claims the self-esteem of young girls is being affected by enhanced shots of supermodels and celebrities. It is understood that Debenhams had already banned airbrushing its swimwear ads, but this latest policy will be implemented across the board. It was also among the first to introduce real life, curvier mannequins in its stores.

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Debenhams abandons air brushing in latest lingerie ads