| View more details on this retailer : Hai Street Kitchen & Co |
| | | | 12/02/2014 | Big Hospitality, Emma Eversham - Japanese fast-casual restaurant brand Hai Street Kitchen & Co to launch in UK | | | | | Hai Street Kitchen & Co to open debut UK outlet | | | | | Big Hospitality reports that Peace Dining Corporation is to launch Japanese fast-casual restaurant brand Hai Street Kitchen & Co in London's Leadenhall Market on 5 March, with plans to open up to 20 sites in the UK by the end of 2020.
Peace Dining Corporation is one of the largest providers of sushi and Japanese food products in the US, and will make its UK debut ahead of the opening of its first US site in Philadelphia in May.
Head of UK operations Mark Holding said the new brand will specialise in ‘burrito-style’ sushi rice rolls filled with meat, fish or vegetables, and is designed to ‘shake up the high street’ and give diners healthier options when eating out.
Hai Street Kitchen & Co’s menu has been designed by executive chef Takao Iinuma who has created a range of fillings, including chicken or fish katsu, grilled pork belly, salmon pastrami, flank steak and roasted carrot to go inside a sushi roll or in a bowl or rice of salad.
Sushi rolls start at £4.99 for those filled with vegetables and go up to £7.99 for those filled with meat or fish and can be accompanies by a range of side dishes such as renkon chips, tomato bisque and miso soup.
Holding said the company planned to open another two outlets in the city this year before rolling the brand out elsewhere.
"Over the next seven years we’re looking at opening 15 to 20 sites in the UK and some more in the US. We’ll start with London in the UK and then look at branching out. It will depend how the markets are in other cities before we many any plans to go elsewhere," he said. |
|
|