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| | | | 04/04/2014 | Big Hospitality, Lauren Houghton - La Bottega launches new café concept in London's Seven Dials | | | | | La Bottega to open new concept café in Seven Dials | | | | | Big Hospitality reports that La Bottega is to open its seventh site in Seven Dials, in a 798sq ft unit on Monmouth Street, in May.
The café will be the first launched by the company's new management team.
Chief executive of La Bottega, Piergiorgio Lo Greco, said: "The new concept is a refreshment of the one we have at the moment, we're going to have a better fit out. We're making it clearer for the customers, for example, we're going to have beautiful boards that point out the specials of the day and the fresh food for sale is going to be clearly displayed.
"We have some exciting new design points, including the floors which are going to feature hand-painted tiles from Italy made using La Bottega colours. We're also going to focus more on takeaway, which we do now but it's not as organised as it could be. We'll have a special chiller unit in Seven Dials that will help with takeaways, allowing us to sell the soup and pasts of the day easily.
"It will be an improvement of the existing concept in terms of quality, display, organisation operational flow and customer journey."
The La Bottega site in Seven Dials will sit 24 people in the tavern-style basement and nine more on the ground floor, as well as having space for people to drop in and buy the fresh produce. |
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