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	23/11/2017	Retail Week, EMILY HARDY - Next breaks tradition with first Black Friday Sale

	Next to launch first Black Friday event

	Retail Week reports that Next has confirmed that it will participate in Black Friday for the first time this year with promotions online and in its stores. It is understood that the sale will launch online at 3am on November 24 - Black Friday - and will feature discounts of up to 70% on items across its departments. The high street stalwart, which is no stranger to end-of-season Sales, confirmed the move. A Next spokesman described its Black Friday debut as an 'experiment' to see how much the event drives full-price sales and footfall. Some retailers have extended their Black Friday events this year, with Dixons Carphone running its longest ever Sale and Argos hosting a two-week 'bonanza'. However, M&S and Asda have turned their backs on the event entirely.

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Next to launch first Black Friday event