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| | 28/08/2012 | SCT, Kimberly Pfaff Tchang - A broader footprint | | | Crocs to expand | | | SCT reports Crocs is due to open about 150 new stores this year, throughout the US and abroad.
Crocs revealed a new store prototype in three locations last November. These new stores are designed to be adaptable and to showcase Crocs' expanding lifestyle line in variable and interactive ways.
In the US Crocs is looking at all geographic regions. The ideal store size is between 1,800-2,800sq ft.
Crocs is experimenting with accessories, so it is selling backpacks and some purses and tote bags, plus t-shirts and sunglasses. |
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