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| | | | 31/08/2012 | Drapers, Ruth Faulkner - New retail concept signals store opening spree by Moda In Pelle | | | | | Moda In Pelle embarks an aggressive retail push | | | | | Moda In Pelle is embarking on an aggressive retail push, with planned openings in both the UK and overseas, reported Drapers today.
Moda In Pelle will unveil a new concept store in St Albans on September 3. This will be the first of 10 new openings in the UK over the next 12 months.
It is the first period of major expansion for the business since it fell into administration in October 2008, before being bought back out by founder Stephen Buck the following month.
Buck said: "It has taken six years to get the business to the point it is at now, where we are in a position of growth."
Buck told Drapers the openings would mainly be in the South, where the retailer is under-represented, with Windsor earmarked as the next likely location. All of the new stores will mirror the concept used in St Albans.
"We wanted to freshen up our stores," explained Buck. "We are keeping our logo the same but have toned down the colour palette so there will be less of the bright pink seen in our existing stores."
Moda In Pelle has also opened its first store outside the UK, in conjunction with a franchise partner in Lahore, Pakistan.
Buck said it was actively seeking more franchise partners to open further stores overseas, but would not be drawn on specifics.
"It would be fair to say we are looking to open a substantial number of international stores over the next 12 to 18 months," he said.
The brand will continue to be wholesaled in the UK and overseas, but it will change how it works with stockists as it expands its retail presence.
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