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| | | | 05/11/2013 | Internet Retailing, Chloe Rigby - Monday December 2 set to be busiest online shopping day in £10bn ecommerce month | | | | | Monday December 2 set to be busiest online shopping day | | | | | Monday December 2 will be the busiest shopping day in the run up to Christmas 2013, the IMRG predicted today. That will kickstart two weeks of high sales in the run up to Christmas that will help take online sales to the month of December to £10.8bn, according to analysis of the IMRG Capgemini e-Retail Sales Index. That would be the first time UK sales have passed the £10bn mark in December.
The analysis also suggests that spending in the nine weeks covering November and December will hit £20.4bn. At the same time the IMRG forecasts average conversion rates will reach 5% in the fourth quarter, returning to levels last seen before the recession. That will mean building on conversion rates that have steadily increased over the first three quarters of the year.
Chris Webster, head of retail and technology at Capgemini, said the impact of mobile had been "very significant" in 2013. "This forecast," he said, "is in direct response to the overwhelming growth we have seen in sales via tablets and smartphones over the last few years. |
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