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 20/03/2014The Grocer, Robin Mannering - Shopper confidence throughout England at three-year high  

IGD research shows shopper confidence at three-year high

 The Grocer reports that according to new IGD research, shoppers throughout England are at their most confident since January 2011.
Confidence is increasing most rapidly outside London, with 20% of shoppers in the North saying they will be better off this year, compared to just 8% three years ago. The highest expression of optimism was in London, at 23%, but only 3% higher than in January 2011.
However, people remain cautious and are still embarcing ‘savvy shopping’ habits picked up during the recession. When shoppers were asked what their main priorities were for their grocery shopping in 2014, 64% said it was saving money, 47% said reducing food waster, and 47% said keeping to a tight budget.
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