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| | | | 17/06/2014 | ESM, Angela Coyle - The Rise Of Convenience As A Global Consumer Shopping Shift | | | | | Cost and convenience drive marked shift in worldwide grocery shopping | | | | | ESM reports that new research from dunhumby reveals that cost and convenience has driven a marked shift in worldwide grocery shopping, with consumers significantly more likely to make frequent, smaller grocery shopping trips, as opposed to one large weekly shop.
The global trends study of shopping behaviours across 18 countries shows the average frequency of shopping trips has increased by some 18% over the last five years, with purchases of no more than three products prevalent across all store formats.
The move towards smaller purchases is in part driven by financial necessity, with price-sensitive customers 16% more likely to make small basket purchases, while in some regions, including Asia, this number is as high as 30%.
The desire to quickly grab a few top-up items also suggests a greater emphasis on convenience, which is also reflected in the growth of fresh prepared meals, which are predicted to enjoy a compound annual growth rate (CAGR) of 3.5% through 2017 globally. |
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