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| | | | 19/02/2015 | Drapers, Jill Geoghegan - Mobile shopping to overtake traditional online shopping | | | | | Mobile shopping grows faster than online | | | | | Drapers repoprts that mobile shopping is growing at nearly four times the rate of overall online spending in the UK and is poised to overtake traditional online shopping.
A new study from Paypal and market research company Ipsos has revealed that mobile spend will grow at a rate of 36% from 2013 to 2016, while overall online spend will grow by 10%.
Smartphone shopping only accounts for 8% of online spend, while shopping on tablets accounts for only 6%. In comparison, laptops, desktops and notebooks together account for 86% of all online shopping.
A third of online shoppers surveyed bought something online using a smartphone in the past 12 months, and 23% report making a purchase via tablet. |
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