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	13/04/2015	Estates Gazette, Helen Ozolins - Online shopping boom hitting profits

	Shopping on mobile devices to hit £53.6bn by 2025

	Estates Gazette reports that Barclays has forecast that shopping on mobile devices is expected to hit £53.6bn by 2025, up from £9.7bn currently. Barclays predicts that mobile devices will account for 42% of all retail sales. However only one in five top 250 retailers around the world say they are able to fulfil cross-channel demand profitably, a report by PwC and JDA shows. The biggest challenge is to meet customer expectations, particularly over next-day delivery.

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Shopping on mobile devices to hit £53.6bn by 2025