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 14/04/2015Retail Week, Matthew Chapman - Only 16% of global retail chiefs say they fulfil omnichannel orders profitably  
 
 

Costs grow as retailers increase focus on ominichannel

 
 Retail Week reports that a PwC survey for JDA Software of more than 400 global retail and consumer goods chief executives found that only 16% of companies say they are able to fulfil omnichannel demand profitably, with 67% of respondents reporting growing costs as they increase their focus on selling across channels.
The chief executives said their highest costs associated with omnichannel were handling returns from online and store orders (cited by 71% of respondents), shipping directly to the customer (67%) and shipping to the store for customer pick-up (59%).
The report found the chief executives plan to invest an average of 29% of their total capital expenditures for 2015 on improving their omnichannel fulfilment performance.
Investment comes as 71% of respondents said omnichannel fulfilment is either a high or top priority for their businesses.
 
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