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 15/04/2015Retail Bulletin - Online sales continue to achieve single-digit growth in March  
 
 

Online sales up in March

 
 Retail Bulletin reports that figures released in the IMRG Capgemini e-Retail Sales Index show that online sales grew by 9% year-on-year in March and by 11% on February 2015.
This meant that the index recorded only single-digit growth for each month in the first quarter of 2015 which is the first time this has happened in any quarter.
During the quarter, online sales grew by just 7% compared to the same period in 2014. However, this was on the back of a strong performance in the first quarter of last year when annual growth stood at 17% - the strongest first quarter growth seen since 2011.
The index shows that current growth is largely being driven by mobile sales on tablets or smartphones. Sales on the devices rose by 9% on the previous month and by 46% on March 2014. During the first quarter of 2015, mobile saw an increase of 38% on the same period last year.
The index also reveals that online sales in March were boosted by Mother’s Day with items in the gift sector rising 20% year-on-year and reaching a 48% peak during the week leading up to the day.
  
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