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| | | | 21/10/2015 | Drapers, Kirsty McGregor - Black Friday spend to rise 32% this year | | | | | Spend on Black Friday and Cyber Monday set to rise this year | | | | | Drapers reports that Experian and IMRG are expecting shoppers to spend at least 30% more on Black Friday and Cyber Monday this year, compared to 2014.
The duo have predicted that spend on Black Friday (November 27) will reach £1.07bn, up 32% on last year’s £810m. On Cyber Monday (November 30), it will reach £943m, up 31% on last year’s £720m.
Retailers are also set to have a bumper Christmas and Boxing Day, with sales expected to be up 11% and 22% year on year respectively.
Experian urged retailers to "think carefully" about their marketing campaigns during peak trading, after it recorded an 82% upsurge in the volume of emails sent on Black Friday last year. |
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