| | Retail Bulletin reports that figures from the Gift Voucher Shop, the company behind the One4all Post Office Gift Card, have revealed a 35% increase in sales of the cards in 2015.
In addition, online sales via One4allgiftcard.co.uk saw a 60% increase compared to 2014.
Gift Card orders for rewards and incentives via the corporate division, One4all Rewards, soared by 47% on the previous year.
According to GVS data, fashion retailers saw the largest value of One4all Gift Card redemptions during the 2015 Christmas period and overtook general merchandise stores which were number one in 2014.
General merchandise retailers fell into second place, followed by department stores, health and beauty, and electricals and entertainment retailers.
Retailers focusing on men and motors, children and mothers, books, jewellery and restaurants completed the top ten. |