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| | | | 15/04/2016 | Egi, Kirsty McGregor - High street 'digital hubs' piloted in Gloucestershire | | | | | Digital high streets programme launches in Gloucestershire | | | | | Egi reports that a new initiative aimed at making UK high street some of the most digitally enabled in the world has launched, starting with pilots in Cheltenham and Gloucester.
The digital high street programme is led by Home Retail Group chief executive John Walden and supported by businesses including IBM, Boots UK, Google, Lloyds Banking Group and Facebook.
It is also backed by the government in the form of high streets minister Marcus Jones, digital economy minister Ed Vaizey and business minister Anna Soubry, while trade body support comes from organisations including the British Retail Consortium, British Independent Retailers Association, shopping centre organisation BCSC and IMRG.
From now until September, a centralised high street 'digital hub' of industry experts will provide providing strategic advice, measurement, toolkits and hands-on digital training to business improvement district managers and thousands of small businesses, including retailers, in Cheltenham and Gloucester.
Additional locations already carrying out limited digital initiatives elsewhere will be included in the project.
The aim is to launch the high street digital hub nationally in spring 2017. |
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