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| | | | 03/06/2016 | Drapers, Kirsty McGregor - Mobile penetration falls for first time since records began | | | | | Percentage of mobile retail sales shows first fall since records began | | | | | Drapers reports that the percentage of online retail sales made through tablets and smartphones fell in the first quarter of 2016, marking the first decrease since IMRG’s records began in 2010.
Just under half (49.6%) of online retail sales were completed through mobile devices during the period, down from 51.3% in the fourth quarter of 2015, according to the IMRG Capgemini Quarterly Benchmark.
There was also a slight dip in the percentage of visits to online retail sites through mobile devices, down from 65.6% to 64.6%.
IMRG said the fall was likely due to the difference in growth rates between smartphone and tablet use. Sales through smartphones were up 83% in April, while through tablet devices they were up just 3%. |
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