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	17/08/2016	Drapers, Jill Geoghegan - Heavy discounting boosts online sales

	Online fashion sales jump 22% in July - IMRG

	Drapers reports that according to the IMRG Capgemini e-Retail Sales Index, online fashion sales for the month of July jumped 22% year on year, as deep discounting spurred shoppers to spend. Total online sales were up 19% for the month compared with 2015, and represented a 20-month high. The average basket value of goods purchased online fell from £80.52 in June 2016 to £78.39 in July. The warm weather in July led clothing sector sales to rise 22% year on year. Footwear was up 24% and womenswear increased by 21%.

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Online fashion sales jump 22% in July - IMRG