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| | | | 16/09/2016 | Retail Gazette, Elias Jahshan - Which UK cities had the biggest spenders in retail? | | | | | Retail Revolutions report highlights which UK cities spend big in retail | | | | | Retail Gazette reports that according to The Spotlight: Retail Revolutions report, published by Savills and intu, has revealed that shoppers in Newcastle and Birmingham spent more on fashion over the last 12 months than those in any of the UK’s other major cities.
The report found that shoppers from those two cities had an average spend of £304 and £313 per head respectively.
Meanwhile, shoppers in Bristol spent the least, at just £184 per head.
The report also analysed shopping habits by both location and age, and found that the highest fashion spend came from Generation X (35-44 year olds) in Newcastle, which averaged £581 over the last 12 months.
This was followed by Liverpool’s Baby Boomers who spent £507 per head on fashion over the same period.
Savills heas of UK retail Sean Gillies said disposable income was key to determining fashion spend.
"While younger consumers shopped most frequently across all cities, spending is perhaps more constrained in those cities where living costs are highest," he said.
"For example, Generation Y shoppers (25-34 year olds) in London spent £357 compared to their generational counterparts in Glasgow and Edinburgh, who spent £436 and £413 respectively."
The report also indicated that Londoners has the strongest outlook for fashion spend, with 41% of consumers reporting positive sentiment, while Liverpudlians reported the weakest sentiment with 22% of shoppers expecting to increase their fashion spend over the next 12 months.
Across all 10 cities surveyed, the younger Generations Z (16-24 year olds) and Y were more positive than their older counterparts about increasing future spend.
Generation Y in Birmingham had the most positive sentiment of all groups, with 85.1% expecting to spend more on fashion over the 12 months ahead.
The report also looked at the link between shoppers’ satisfaction with the local fashion retail offer and online fashion spend.
In Cardiff, where 84% of shoppers are satisfied, online accounts for just 25% of fashion spend.
However, in Birmingham and London where consumers were least satisfied with their local retail offer, online accounted for 40% and 39% of total fashion spend respectively. |
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