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| | | | 19/09/2016 | Internet Retailing, Chloe Rigby - Online sales grow by 16% in August: IMRG | | | | | Online sales soar in August - IMRG | | | | | Internet Retailing reports that new figures from IMRG have revealed that online sales grew fast in August, as a heatwave arrived and more shoppers turned to their smartphones to buy.
In all, shoppers spent £9.8bn over the internet last month, according to the IMRG Capgemini eRetail Sales Index. That’s 16% more than in the same month last year. Last August online sales rose by only 5%, compared to the previous year - though this can be partly explained by the August bank holiday falling in September’s figures last year. This year, retailers selling clothing (+20% year-on-year), accessories (+48%), and home (+30%) and garden (+25%) equipment saw strong growth, while alcohol sales were 4% ahead of last year.
The proportion of sales taking place over a smartphone grew fast. The index showed that some 49.5% of mobile sales were made on a smartphone, compared to 50.5% for tablet. This represents year-on-year growth of 18.5% for smartphones. In August 2015 they accounted for only 31% of mobile sales - and 69% were made on a tablet.
Last month saw online-only retailers outperform their multichannel counterparts, which trade through stores and online. Pureplays enjoyed annual growth of 22%, compared to 13% for multichannel retailers. |
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