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September's online sales see strongest growth since Q1 2014

 
 Retail Bulletin reports that new figures have revealed that online sales grew by 16% year-on-year in September despite the warmer weather presenting a challenge for fashion retailers promoting their autumn and winter ranges.
The data from IMRG Capgemini’s eRetail Sales Index shows that September’s performance topped off a strong quarter, with the Index recording the highest quarterly growth at 17% since the first quarter of 2014.
Despite the unseasonably warm weather, sales growth for the clothing sector maintained what has been a generally positive performance so far in 2016, with growth of 15%. However, this was the lowest year-on-year growth for the sector since April 2016.
The home and garden sector also continued its trend of improved performance, with sales up 21% in September to mark 11 consecutive months of growth. The prolonged period of warm weather over late summer may have contributed to the sector recording 24% growth from January to September compared with a decline of 5% over the same period in 2015.
  
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