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Gap, the stalwart American casualwear retailer which has been around since 1969 (you might have noticed that), has upset everyone (yes, everyone) the other side of the pond. How? Well, they had the temerity to change their logo and suddenly, without telling anyone, there it was on www.gap.com. Boy, are they upset! Not just the customers (it must be like your mum having a facelift!), but the design firms (they presumably weren't asked to devote their huge talent to coming up with something "more contemporary and current [which] honors (sic) our heritage through the blue box while still taking it forward"), and, of course, the bloggers and anyone with a Facebook account. After all, until Mrs Kutcher is up, there's very little to comment on.
Curiously, no-one seems to have told the European cousins that a new image was required, with www.gap.eu still sporting the traditional logo
With logo being a Hygiene Factor rather than a motivation to shop in that store, any tinkering is unlikely to induce satisfaction, so I'd like to congratulate Gap on what they undoubtedly really set out to achieve - people are talking about them!
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