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Wired Wellies
Posted At: 17 June 2010 10:20 AMRelated Categories: Social Commentary
Nowhere is safe from technology. Festival goers may have to put up with crowds, communal loos and a distinct lack of basic sanitation, however, they will no longer be out of touch with their mates back home.
Orange, being fully aware that green presents a huge marketing opportunity, has launched wellies which can recharge a mobile phone handset using a "power-generating" sole. Developed by renewable energy experts GotWind the wellies convert heat from the feet into an electrical current. And there will undoubtedly be plenty of hot feet!
SnapShop can see a couple of downsides: you’ll need to stomp your feet for 12 hours to power your phone for one hour and what if the festival mud is wellie-topping?!
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Pragma Consulting Limited (Part of Handley House Limited). Registered Office - One Tudor Street | London | EC4Y 0AH. Registered Number 02184185 SnapShop is Pragma’s online resource for consultancy clients for UK Retail Intelligence and is useful for conducting retail research, observing retail trends, checking financial health of UK retailers etc. SnapShop holds around 2,300 records on all the major retailers, plus some smaller, regional companies and selected online and specialist businesses, and includes a range of retail data including retailer information that is head office addresses, key contact information, stores numbers, retail locations, rental data, merchandise category searches, retailer target customer, price categorisation, customer segmentation, retail news, retail statistics, retail facts, sales density, retail articles, accounts analysis and much more. ©Pragma Consulting 2007 – 2025