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Is Christmas too early?


Posted At: 09 November 2010 16:00 PM
Related Categories: Social Commentary


As we enter November Christmas has firmly be thrust upon us.
As soon as the temperature dipped slightly, supermarkets had removed the holiday aisle to be replaced by advent calendars and giant tins of chocolates and mince pies have replaced the disposable BBQs.
Starbucks have their seasonal red cups in store, the only thing missing is the first showing of Coca Colas ‘Holidays are coming’ advert.
But is all this too early? Each year it seems festive goods appear on our shelves earlier and earlier.
Most see the sale of Christmas pudding in August as ridiculous and possibly annoying, however a small group of individuals have taken particular offence.
A group calling themselves the ‘Movement for the Containment of Christmas’ have started posting threating letters to charity shops they feel are getting into the festive spirit too early.
From the retailers point of view Christmas cannot come early enough as this spells huge sales increases.
However the Advertising Standards Authority (ASA) has been inundated with complaints that Christmas ad campaigns are launching too early and that an Argos ad suggests Santa may not be real.
Several complaints label the premature advertising campaigns “socially irresponsible" with the current climate and the additional financial pressures that Christmas brings to families.
Several of the complainants suggested the ASA should look at setting parameters for when companies can start airing Christmas-themed ad campaigns.
Is this all valid and should there be a ban on Christmas festivities until at least November or is everyone being a bit Bah Hum Bug!?

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The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


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