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And Finally - Bare shoppers turn heads…


Posted At: 26 April 2011 14:11 PM
Related Categories: And Finally, General


We know it has been quite warm lately but lady shoppers at Lakeside Shopping Centre in Essex seem to have taken it too far by turning up wearing only their undies and high heels.


The promotion at the Lakeside Shopping Centre, in Thurrock, was staged to launch the centre's spring fashion range. The first 100 girls who turned up wearing only their underwear and a pair of high heels won a £100 gift card... to spend on clothes, perhaps!


All entrants had to be over the age of 18 and had to have their photo taken as part of Lakeside's 'flash of fashion'.


As we are now entering the challenging period where the UK retail market is both advanced and intensively competitive, we, at SnapShop, must admit we like a unique idea for the launch of fashion range.


Being good will no longer be good enough to generate sales – retailers do need some creative thinking…what do you think?

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The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


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