SnapShop Retailer Directory Search

You are here: Home | Blog | M&S – Has It Turned the Corner?

SnapShop Blog

M&S – Has It Turned the Corner?


Posted At: 28 May 2015 14:45 PM
Related Categories: Retailers


Recent media reports have shown that Marks and Spencer has finally seen a return to profit with underlying profit before tax rising by 6.1% to £661.2 million while group sales edged up 0.4% to £10.3 billion.

These profits are being attributed to the positioning of its Simply Food range, however its fashion and general merchandise have also returned to profit..

With reports that M&S is going to continue to expand its Simply Food range with a predicted one thousand stores by next year, is M&S on the right track to keep profits soaring?

With much publicised changes in their key management team, the company has long been trying to change the perception of its brand and widen its appeal. However, what has been clear in the past few years is that it has not listened to its customers, as we explored in our previous blog. Is this change in fortunes evidence that it is listening to its customers and is now building a strong platform from which to re-establish itself as a fashion leader in the UK as well as a leading food retailer?

Core to every retailer is its understanding of its customers and what they are looking for from its products. Most retailers undertake ongoing research, looking at the customers and their competitors to understand how the market is changing. This is not solely focused on products, but also the retail environment, how and where customers want to shop, do they want to shop online or are they after the complete retail experience. With M&S online sales down by 2% over the year this is indicative that the new company website presented a bigger challenge for its customers than originally thought.

Many have long been of the opinion that M&S doesn’t understand its customers, for several years fashion sales have not been successful and digital engagement with customers has lagged behind competitors such as John Lewis In recent news. However, since the Rag trade brothers Neal and Mark Lindsey were brought out of retirement to help change the shape of the fortunes of the M&S clothing range, this investment seems now to be paying off.

The big question now is will this work and allow M&S to continue its revival?

FSP is the leading expert in retail, both in the UK and internationally, with vast experience in pre-acquisition, retailer location strategy and market and retailer analysis. For more information on any FSP services, contact us on +44 (0) 1494 474740 to find out more.

Comments Comments (0) Twitter Twitter


There are no comments for this entry.

Add a Comment:

Please Note: Comment moderation is enabled. Your comment will not appear until approved. Although we ask for your email address for verification purposes, only the name you enter will show against your comment.

Name *
Email Address *  
Comments *
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of SnapShop or Pragma in any way.


Enter your email address below
to receive SnapShop blogs
straight to your inbox.

Blog Roll:

Hurlbut & Associates
Insight-Driven Retail Blog
James Hall, Telegraph
Marketing Cloud Blog
Retail Consultancy Blog
Retail Contrarian
Retail Technology Blog
Retail Week Comment
Spotlight on German Retail

Archives By Category:

Administrations (71)
And Finally (22)
Christmas (5)
Co-operative Retail (1)
Environmental (6)
E-tailing (13)
Finance & Investment Management (3)
FSP News (4)
Future of Retailing (24)
General (63)
Jane Norman (1)
Media (4)
Retail (137)
Retail Marketing (3)
Retail Property (12)
Retail Statistics (40)
Retail Suppliers (8)
Retailer At Risk (6)
Retailers (193)
SnapShop Developments (3)
Social Commentary (34)
Store Closures (22)
Town & Shopping Centre Management (14)
Womenswear Retailer (3)

Recent Entries:

Retailer View - Weird Fish
Retailer View - Monki
Retailer View - Boden
Retailer View - The Entertainer
Retail Update - November 2018

Recent Comments:

Retail Spotlight – The changing face of leisure
Really interesting sector changes you've highlighted. We have also noticed a sharp rise in the 24 ho... more
Cost of Cash Set to Rise
We have seen growing investment amongst retail clients wanting to get ahead of this trend. it will ... more
And Finally - Surreal
Does my app look big in this, hehe, got to try the Ann Summe... more
Who's next?
Thanks Dave. Sports Direct International has very strong leadership and its accounts have been recor... more
Who's next?
Interesting stuff, it doesn't look like long before they will go under. Any ideas on why sports dire... more
Twitter LinkedIn
Privacy PolicyTerms of Use

Our website uses cookies. Cookies enable us to provide the best experience possible and help us understand how customers use our website.
Our site won't work without them. By continuing to use our website you accept our use of cookies. Find out more about cookies. ×